03/16/12 – 03/25/12
Winter Music Conference paired with Miami Music Week, and Ultra Music Festival account for over 500+ events during a 2 week span across all of South Florida in 2012. Consumers within the electronic dance music culture community travel from across the world to participate in the many multi-cultural festivities. The Ultra Music Festival has increased in size from 45,000 in 1999 to an astounding 300,000 consumers in 2012, with tickets selling out within 2 days of being offered at $499. In pairing up with the Winter Music Conference many people have begun referring to the last 2 weeks of March as Miami Music Week. In 2012 the extended celebrations attracted more then 500,000 traveling consumers which occupied every single hotel booked-full for approximately 25 miles surrounding South Beach.
Estimated Attendance: 500,000!
Distribution: 13,500 units
Official listed events: 500+
O.N.E Sponsored events: 30
Utilizing 150 supporting ‘Man’-power hours on the ground-level with a distribution rate of 100 units per hour per ambassador. We were able to secure 25 Sponsored event shifts, and 5 Guerrilla activities, with team rotations allowing staff to target high-volume locations throughout the entire Winter Music Conference during the week of March 17th – March 25th 2012.
Additionally I myself performed during the One Natural Experience DJ performance.