Role: Brand Manager, New York
Nov2014 – Aug2015 (10m)
– Launched website www.wineforanytime.com resulting in 12,000 units sold in six month span.
– Established social media presence including: Facebook, Twitter, Instagram, and Pinterest.
– Partnered with distribution, including presentations, and developed promotional strategy including retail sales incentive program.
– Prepared quarterly marketing plans and annual budgeting for 2014-2015 fiscal year.
– Developed trade-show and convention calendar, vendor sourcing, footprint development, provided staffing, training documentation, and on-site management.
– Conceptualized and proposed experiential programming: “Vino Social Club”.